A launch expert with several decades of hands-on experience shaping launch strategies and bringing products to market in pharma, medical devices, and digital health.
Throughout my career, I led departments, teams and projects at UCB Pharma, Abbott, Guidant, Baxter, McKinsey & Inc, and A.T. Kearney. I shaped and steered drug and device launches, across many therapeutic areas, either in commercial or market access & pricing roles, globally and within EMEA / MEA. Every step of the way, I searched for pragmatic innovation, sustainable results, and a win-win for the patients, the healthcare system and the industry alike.
In 2020, after working in corporate companies for two decades, I formed Pretium Strategy, a boutique consulting company specializing in new product planning and go-to-market strategies tailored to the US, Europe and rest of world. I now partner with executive or operational teams of small to mid-size organizations to provide strategic and executional power, either on a consulting or interim basis. I support pharma, biotech, medical device, and digital health companies.
My core expertise includes:
- Leading early commercial assessment and pipeline optimization
- Shaping integrated development and commercialization strategies for new product launches
- Driving cross-functional launch efforts to ensure seamless execution
- Planning and executing global expansion, with a specialized focus on Europe
- Scaling growth-stage companies for commercial launch
I bring deep knowledge of major healthcare systems, regulatory, pricing and reimbursement requirements, market dynamics and product development cycles. Operational experience in both pharma and medical devices. Understanding of immunology, cardiovascular, chronic kidney disease, osteoporosis, urology, epilepsy, rare skin diseases, Parkinson's, rare autoimmune disorders, cancer diagnostics, and digital health solutions.
With my extensive industry experience, strategic thinking and analytical abilities, entrepreneurial mindset, strong relationships with stakeholders, project management, attention to detail, and flexibility to accommodate clients' needs, I bring a wealth of knowledge and leadership to support the growth and success of organizations. I am committed to delivering guidance and solutions that drive results and propel the organizations forward.
